Digital Marketing & The Auto Industry

We hear a lot about how digital marketing has transformed business. So many businesses are formed online now and the high street retail industry as we know it has been transformed beyond recognition. The car industry has been slow to react in comparison to other industries, this is likely to be because they believe that consumers will be slow to move to online purchasing of something as high value as a car. This is untrue however as we have seen the proliferation of the online second hand car market where now many car dealerships are now trying to muscle in on into the private car selling niche. We have put together this infographic which examines digital marketing including social media and its impact on the car industry. Check it out!